Leading Scottish tour operator, Jacobite Cruises, has launched a new brand after almost four decades of guiding thousands of sightseers on the world famous Loch Ness. We designed the new brand identity to be directly related to the Loch and its legend mixed with a more quirky tone of voice to relate directly to the company’s growing consumer audience. Jacobite has become synonymous with Loch Ness over the years and the new brand name and logo firmly aligns the experience and the brand. Through the re-brand we have designed vehicle liveries, staff uniforms, brochures, on board tabletop interpretation and the website in collaboration with MediaCo. We are delighted to continue to work with Jacobite on more exciting projects including an on-board interactive map.