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Jim Clark was Scotland’s first, and double, Formula One World Champion, Indy 500 winner and one of the greatest racing drivers of all time. Through consultation with Live Borders, Borders Council and The Jim Clark Trust to create a new brand identity for the recently refurbished Jim Clark Motorsport Museum in Duns. The identity represents Jim Clark sporting his trademark blue helmet, against a backdrop of the Borders hills where he learnt to race. The brand identity has been applied to a signage package including a feature sign and wayfinding to complement the exhibition.